The opportunity
Create a retail experience that feels more like discovery and belonging than conventional shopping, while providing a flexible way to test products, environments and customer demand.
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Retail Concept
GOSH
Brand world · Product storytelling · Pop-upsThe project
A playful, design-led retail concept built around charms, accessories, limited drops and memorable pop-up experiences.
Office Eight’s role
Office Eight developed the brand world, product storytelling, physical experience, launch concepts and pop-up operating direction.
Selected areas of work
- 01Brand identity and ‘The goshful things’ message
- 02Product collections, drops and presentation
- 03Packaging and manufacturer-ready tag direction
- 04Retail-environment and garage pop-up concepts
- 05Merchandising, signage and customer experience
- 06Social content and launch direction
Current status
Brand, product and pop-up concepts are in development and testing.
Have something in mind?